Category Archives: Social Media

With so many ways of subscribing to Africa Geographic, the magazine decided to find the quickest and most direct way for their fans to sign up.

When the iPad® app for Safari was released, getting it on Facebook as both an advert and a ‘call to action’ was an absolute necessity.

Conceived as a method of testing social networking theories, the #YOLOsafari hashtag was implemented over a two-week period with interesting results.