Safari interactive magazine – Twitter #YOLOsafari Hashtag


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A concept I spearheaded to raise awareness of the Safari interactive magazine’s brand on Twitter. The idea was to source image links and videos that evoke a sense of adventure within the African context and piggyback on the famous YOLO (You Only Live Once) saying to create a unique Twitter hashtag for the Safari brand. The campaign ran over two consecutive Fridays, and provided us with extremely valuable insights about the strengths and weaknesses of Twitter as an advertising platform.

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Year: 2012

Responsible for:

  • Concept
  • Execution (source content and tweeting)

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